The wonders of fresh fruit and vegetable juice have spread through the western world since Max Gerson, founder of Gerson Therapy, started treating chronic conditions with his juice program (the first juice cleanse!) in the 1930’s.

Since then, doctors and lay people alike have claimed miraculous health results for even the most terminal of illnesses with the help of fresh, green juices.

Nowadays, juice is everywhere. You don’t need to go to a therapy center or hunt down a $2500 Norwalk Juicer to make it at home. You can find it gas stations in some states.

With the huge growth of this trend, a lot of sub-quality products backed by great marketing have hit the shelves, and are tricking people out of reaching their health goals.

Not all juice is created equal, here is what you need to know about adding the best, and possibly the only supplement you will ever need again into your daily life - fresh juice!


Cold Pressed Juice

There are two main types of juice extractors - cold pressed juicers and centrifugal juicers.

Centrifugal juicers are the type you typically see at juice bars or in your own home. They spin at high speeds to separate the nutrients from the plants. However, they spin so fast that the heat can cook your juice! This can degrade a large portion of the juices nutritional benefit instantly.

Cold pressed juicers gently separate nutrients while minimizing exposure to light, heat and air, all of which degrade nutritional quality. If you want to compare these types of juices dollar per nutrient, cold pressed is about twice the value.

Fresh Juice

Any brand that sits on the shelf at a supermarket, (yes, even Whole Foods and Mom’s Organic Market), Starbucks, or can be shipped to overnight you is pasteurized 99% of the time. Pasteurization extends the shelf life of the juice from about 4 days to 60 days.

This means a few things that makes pasteurized juice not worth the purchase:

All the healthy, living bacteria (probiotics) are killed during pasteurization.

The nutrients will be degraded, even if it is cold pressed, once it is over 5 days old, making it essentially green sugar water.

It can be up to 2 months old, which is just kind of gross. Would you eat a 2 month old salad?

Fresh juice is alive and packed full of goodness, so if you are going to get juice, make sure it was made no more than 5 days beforehand.

Juices or Smoothie?

Fresh cold pressed juice can fit 3-5 pounds of produce in each bottle. This juice will deliver all its positive goodness directly into your cells in about 15 minutes, requiring almost no energy from your digestive system (about 80% of the energy in the food we consume is spent digesting it). This means more energy and more nutrition for your body to utilize.

Smoothies can have more fat, protein and insoluble fiber than juices, all of which are super important to the body. They can also keep you feel full longer in some cases.

So what to drink, juice or smoothies? Easy - drink them both! Both have their place in your daily diet and are fantastic for your health.


Doing a juice cleanse can be a very intense experience. The average person should not just jump right into a cleanse without a proper ease in program and oversight by a coach.

Many people think that drinking juice means you have to be on a juice cleanse, consuming nothing but juice.

However, drinking a juice or two everyday is one of the best ways to support lifelong excellent health, as well as prepare your body if you are interested in trying a full cleanse in the future.

Getting Fresh, Cold Pressed Juice on the Main Line

Focus Fitness Main Line has just teamed up with Juice Dr., an organic cold pressed juice company based out of Ardmore.

Juice Dr. works with nutritionists, chefs and health coaches to make superfood juices that taste great too!

Best of all, they deliver your juice fresh every other day to your home or office to ensure your always have top quality nutrition right in your fridge.

Put in the code “focusml” when you checkout to get 25% off your first order!

Written by FJ Leto, Juice Dr.